Perspective Circle - Social, Events and Labs under one studio

perspectivesocial.com
Perspective
Social
Content, media, and brand storytelling, for the people who build.
Visit perspectivesocial.com
perspectiveevents.eu
Perspective
Events
Curated gatherings that put the right people in the same room.
Visit perspectiveevents.eu
perspectivelabs.eu
Perspective
Labs
AI tools, Shopify apps, and new ventures, built for what's next.
Visit perspectivelabs.eu
perspectivecircle.com
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Perspective Circle
The holding entity behind Social, Events, and Labs.
perspectivecircle.com
Perspective Circle ↗ Perspective Social ↗ Perspective Events ↗ Perspective Labs ↗
One circle.
Three directions.
A complete ecosystem.
Which path do you want to go on?

Perspective Circle is the holding entity behind three directions built for the people who build, Social for content, Events for experiences, Labs for tools.

In the room

Real rooms. Real people.

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WHAT PEOPLE SAY

We build around the people who show up.

"Partnering with the Events team gave us direct access to the exact operators we needed to talk to. No noise, no wasted pitches."
Aoife T.
Founder | Startup
Events
"They took our social from an afterthought to our best-performing channel. The content finally sounds like us, and it actually sells."
Kris L.
CEO | Dental Clinic
Social
"Their app is saving so much of our time and money, I will never stop recommending it."
Caroline S.
Ecommerce Manager | Beauty Brand
Labs
Trusted by

Partners & sponsors.

Brands and founders who have worked with us across events, content, and product.

What we do

Three directions.
One complete picture.

Each arm of Perspective Circle is a standalone offering, but together they cover every angle of your growth.

Perspective · Social
Social

Content and media for brands who want to be seen, heard, and remembered, built by people who understand what makes audiences move.

  • Social media management
  • Paid ads & performance content
  • Newsletters & email marketing
  • Podcasts & audio production
  • Founder story interviews
  • Editorial & media coverage
Perspective · Events
Events

Curated in-person experiences that bring the right people into the same room at the right moment, no noise, no wasted tables.

  • Industry summits & conferences
  • Private dinners & roundtables
  • Founder meetups
  • Community gatherings
  • Retreat planning & facilitation
  • Sponsor activation packages
Perspective · Labs
Labs

Where new ideas get tested. AI tools, apps, and internal ventures built for operators who want to stay ahead of what's next.

  • Shopify app development
  • AI tools & automation
  • Internal startup incubation
  • Product experiments & MVPs
  • Product research & validation
  • Venture partnerships

Ready to find your
path in the circle?

Book a Call
Our work

Built across three directions.
Seen everywhere.

Events with 400+ attendees, content that moved needles, and tools that people actually use.

Events

Shopify Meetups across Europe

Summits, meetups, partner booths and dinners across Europe. Operators, founders and builders in one room.

Social
2 articles published

The State of Irish Ecommerce in 2026

Where Irish ecommerce is growing, which channels work, and what brands should double down on.

Labs
AI tools & apps

Software that runs itself

We turn painful, manual processes into AI tools, web apps and Shopify apps. Built lean, shipped in weeks.

Who we are

The people
behind the circle.

A focused, multidisciplinary team building across three directions, with senior operators at the centre of every project.

Team photo
Dan Nistor
Co-Founder & CEO

Dan owns the vision, strategy and growth across the Perspective brands and leads the team. He previously built and ran a Shopify Plus agency, and brings that operator experience to the studio.

Team photo
Cristina Lupu
Co-Founder & COO

Cristina owns operations across the Perspective brands. She turns strategy into execution and builds the systems that let events, content and delivery scale.

Team photo
Narbi Cacal
Executive Assistant

Keeps schedules, coordination and the small details running smoothly behind the scenes.